Design and Branding

From being visually-minded and having started my own company multiple times, I have learned how to use marketing and branding techniques to convey a message and to build a desirable brand.

Design

I have experience designing a range of different product and collateral items including product packaging, business cards, letterhead, powerpoint templates and many others:.

Product Packaging and Collateral

Description:I've done product design for the following types of software oriented product packaging and collateral materials:
  • Printed, bound manuals
  • 3 ring binders
  • CD cases
  • Product CDs
  • Demo CDs
  • T-shirts
Date:1999-2010

Booth Design

Description:I designed the Hypercosm trade show booth, which included the following features:
  • Modular design
    The visual elements were designed to be modular and attached with velcro in order to be custom tailored to each particular trade show
  • Eye catching
    We used a variety of eye catching graphical images to make the booth stand out.
Date:1999

Awards

Hypercosm Product CD
Organization:Addy (American Advertising Federation)
Title:Hypercosm Product CD for Sigraph 99
Description:I worked with Brian Gunning of Action Marketing to develop this 3D animated lenticular CD cover. I developed the concept and the animated sequences feature on the front and back sides while Brian worked out the production issues of having it printed and assembled using the plastic lenticular cover material.
Year Awarded:2000
Category:Print & Other Collateral Material Covers

Branding

I have experience developing company branding and messaging including logos, company and product naming, color schemes, etc.

Portfolio

Logo Design

Description:I created this logo for, Hypercosm (http://www.hypercosm.com), my simulation company. We originally hired an established (and expensive) design firm but I wasn't satisfied with the results so I developed my own, which was chosen over the alternatives by the company. The "wormhole" iconography used in the logo was used in various 2D and 3D forms throughout the company branding.
Date:1998

Description:I created this logo for Time Trafficker (http://www.timetrafficker.com), a vintage wristwatch web site.
Date:2010

Description:I created this logo for my wife's online blog.
Date:2009

Description:I created this logo for my online portfolio and professional web site, http://www.abemegahed.com
Date:2012